Social Media Marketing Manager
Social Media Marketing Manager
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Job Description
Company:
Zeplin Investment Ltd
We are seeking a motivated Social Media Marketing Manager to design implement and manage our social media strategy. This role involves enhancing our online presence boosting customer engagement and creating engaging content. The ideal candidate should have experience in managing campaigns collaborating with teams and using analytics to optimize performance playing a key role in driving brand awareness and digital engagement.
Responsibilities:
Develop and implement a comprehensive social media strategy across multiple platforms including Facebook Instagram and TikTok to align with the companys overall objectives.
Create curate and manage highquality content (text images videos) that reflects the brands voice and values ensuring consistency and engagement.
Monitor social media channels for trends feedback and comments responding promptly to inquiries and fostering positive customer interaction.
Analyze social media performance metrics including SEO web traffic and engagement and generate detailed reports to assess campaign effectiveness.
Establish clear social media objectives and report on ROI providing strategic recommendations for improvements as needed.
Collaborate closely with the marketing and sales teams to ensure social media efforts are integrated with broader marketing and branding goals.
Stay informed on industry trends emerging platforms and competitor activities to maintain an innovative social media presence.
Plan manage and optimize social media ad campaigns overseeing budgeting and targeting to increase brand awareness and customer acquisition.
Ensure all content complies with legal and regulatory requirements for social media use.
Requirements
Bachelor s degree or diploma in Marketing Communications or a related field.
A minimum of 3 years of proven experience in social media management and content creation.
Proficiency in graphic design with handson experience using design software such as Adobe Creative Suite and Canva.
Demonstrated experience in managing social media content calendars ensuring timely and consistent posting.
Strong understanding of online marketing channels social media platforms and best practices for engagement.
Ability to analyze social media metrics adjust strategies based on data insights and report on the effectiveness of campaigns.
A creative thinker with a strong sense of visual aesthetics and the ability to produce highquality content including text images and videos.
Excellent copywriting and communication skills with a proven ability to convey brand messages effectively.
Knowledge of the latest social media trends audience preferences and emerging platforms.
Proven experience in managing paid social media advertising campaigns including optimizing targeting and budgets for maximum ROI.
Employment Type
Full Time
