Product Marketing Manager EMEA

Collinson is the global privatelyowned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide marketleading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1500 lounges and travel experiences including dining retail sleep and spa in over 650 airports in 148 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.


We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Visa Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.

Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition the success of our business is delivered through the diverse and talented team of over 1800 global colleagues.

Purpose of the job

As the Product Marketing Manager your main responsibilities will involve collaborating with various teams to gain a deep understanding of user needs and market trends. You will play a pivotal role in shaping the customer journey and promoting the adoption of Collinsons products and services. This will entail developing effective gotomarket strategies crafting compelling messaging and content determining pricing and packaging strategies facilitating sales channels worldwide specifying regional/market demands and formulating business justifications for potential future product line investments.

Key Responsibilities

Craft product narrative positioning segmentation and align communication with partner teams.

Lead gotomarket planning coordinating global and regional launches effectively.

Develop product positioning value propositions narratives and marketing messages that deeply resonate with the target audience.

Take ownership of the entire product marketing lifecycle including messaging pricing competitive intelligence and market research for a new product launch.

Analyse the market landscape and assess alternative technologies to focus the companys messaging on product differentiation and unique advantages.

Understand and articulate industry trends representing the voice of the customer to shape the product and user experience in collaboration with crossfunctional teams.

Collaborate with sales services and consumer insights teams to gather customer feedback incorporate it into product marketing messaging and provide recommendations to Product teams for enhancements.

Work closely with product management marketing managers and commercial teams to establish best practices and ensure successful product launches and services.

Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces.

Supervise and communicate progress on plans key milestones roadblocks and mitigation approaches.

Gather regional customer needs and commercial inputs incorporating design thinking practices to ensure usercentric product development.

Manage user research efforts utilizing quantitative and qualitative analysis for synthesizing results and sharing findings within the organization.

Measure product marketing effectiveness providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals.

Monitor industry trends and competitive shifts optimizing and adjusting product positioning marketing messaging and product investments accordingly.

Display flexibility in adapting to changing duties responsibilities and product focus areas based on the evolving needs of the company.


Knowledge skills and experience required

Proven experience in Product Marketing

Data driven and results oriented

Proven success developing and delivering product positioning value propositions and narratives

Comprehensive understanding of the product development and gotomarket process

Understanding of the technical aspects of product development

Developed interpersonal skills with the ability to listen and socialize ideas across functions

Ability to channel the voice of the customer into practical recommendations

Ability to learn and adapt quickly to constant change and work effectively in a fastpaced environment

Ability to translate technical specifications and capabilities into customer and business value statements

Strong structured problemsolving skills and attention to detail

Excellent project management organizational analytical and creative thinking skills

Exceptional written and oral communication skills good at facilitation of the meetings and discussions excellent presentation skills

Selfstarter with a problemsolving mindset the ability to work with minimal supervision and to direct others work

Experience in the travel industry is a plus

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.

In your application please feel free to note which pronouns you use (For example she/her/hers he/him/his they/them/theirs etc).

If you need any extra support throughout the interview process then please email us at

We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.