Brand Manager Commodities - AR AlAmin Co

A Brand Manager plays a crucial role in shaping a companys outward image and ensuring that its products services and product lines resonate with current or potential customers. Specifically a Brand Manager in the commodities sector focuses on managing and enhancing the brand identity related to commodities. The Brand manager will be responsible for a very wellestablished brand of Edible Oils Spices and other food items and very popular among the consumers throughout the GCC. Here are the key responsibilities and qualifications for this position:

Responsibilities:

Brand Analysis: Analyze brand positioning and consumer insights related to commodities.

Vision and Mission: Shape and effectively communicate the brands vision and mission.

GotoMarket Strategies: Translate brand elements into actionable plans and gotomarket strategies.

Team Management: Manage a team of marketing professionals working on brand initiatives.

Creative Leadership: Lead creative development to motivate the target audience to take action.

Performance Metrics: Establish performance specifications cost parameters market applications and sales estimates.

Campaign Evaluation: Measure and report the performance of marketing campaigns assessing ROI and KPIs.

Market Monitoring: Stay informed about market trends research consumer markets and track competitors activities.

Distribution Oversight: Monitor product distribution and consumer reactions.

Growth Strategies: Devise innovative growth strategies for the brand.

Requirements and Skills:

Experience: Proven working experience as a Brand Manager or Associate Brand Manager in FMCG Industry.

Strategy Development: Ability to develop brand and marketing strategies and communicate recommendations to executives.

Audience Insight: Experience in identifying target audiences and devising effective campaigns.

Marketing Mix: Excellent understanding of the full marketing mix.

Analytical Mindset: Strong analytical skills combined with a creative approach.

DataDriven Thinking: Affinity for datadriven decisionmaking.

Communication: Outstanding communication skills.

Industry Awareness: Uptodate with the latest trends and marketing best practices. Good connections with the leading supermarkets and hypermarkets.

Education: Degree in Sales/marketing or a related field.

If youre a creative thinker possess a strategic mindset and have experience implementing targeted brand campaigns Apply to the job here or send your CV by email : confidential

Job Type: Fulltime

Pay: From BD700.000 per month