Performance Marketing Executive

Overview

Key responsibilities

• Devise and implement performance marketing campaigns to drive customer acquisition and engagement.
• Analyze and optimize PPC SEO and digital advertising campaigns to maximize ROI.
• Utilize datadriven insights to improve campaign performance and drive continuous optimization.
• Monitor and report on key performance metrics providing actionable recommendations for improvement.
• Collaborate with crossfunctional teams to ensure alignment of marketing efforts with overall business goals.
• Conduct competitive analysis to stay ahead of market trends and identify new opportunities.
• Manage budget allocation and performance tracking to ensure efficient resource utilization.
• Utilize A/B testing and other methodologies to optimize conversion rates and drive campaign effectiveness.
• Stay updated with industry best practices and emerging trends in performance marketing.
• Contribute to the development of marketing strategies and plans by leveraging performance marketing insights.
• Develop and maintain relationships with key advertising platforms and vendors.
• Create compelling ad copy and content that aligns with brand messaging and resonates with the target audience.
• Collaborate with creative and content teams to ensure unified and effective campaign delivery.
• Use marketing automation tools to streamline and scale marketing processes effectively.

Required qualifications

• Bachelors degree in Marketing Business or a related field.
• Proven experience in managing and optimizing performance marketing campaigns.
• Demonstrated expertise in using analytics and marketing tools such as Google Analytics AdWords and Facebook Ads Manager.
• Strong understanding of SEO principles and best practices.
• Proficiency in data analysis and interpretation to guide marketing decisions.
• Excellent understanding of A/B testing and conversion rate optimization.
• Ability to work effectively with crossfunctional teams and external partners.
• Excellent communication and interpersonal skills to effectively convey performance insights and influence decisionmaking.
• Strong project management skills to handle multiple campaigns and priorities simultaneously.
• Uptodate knowledge of digital marketing trends and best practices.
• Relevant certifications or training in performance marketing and digital advertising.
• Experience with marketing automation platforms is a plus.
• Ability to thrive in a fastpaced and dynamic work environment.
• Detailoriented with a focus on continuous improvement and innovation in marketing strategies.

a/b testing,digital marketing,communication,seo,analytics,marketing automation,project management,digital advertising,ppc,data-driven marketing,data analysis,performance marketing