Performance Marketing

Overview:

Key Responsibilities:

• Develop and execute performancedriven digital marketing strategies.
• Manage and optimize paid search and display campaigns.
• Analyze and report on key performance metrics including ROI CTR and conversion rates.
• Conduct A/B testing and implement insights to improve campaign performance.
• Optimize landing pages and website for conversions.
• Manage and optimize SEO and SEM efforts to increase organic and paid traffic.
• Create and manage PPC campaigns across various digital platforms.
• Collaborate with creative and content teams to develop impactful digital advertising campaigns.
• Utilize data and analytics tools to identify audience segments and target them effectively.
• Stay updated on industry trends and best practices to enhance performance marketing strategies.
• Monitor and manage advertising budgets to ensure optimal utilization.
• Work closely with crossfunctional teams to align marketing strategies with business goals.
• Identify opportunities for growth and scale marketing campaigns accordingly.
• Implement tracking mechanisms to measure and attribute marketing performance accurately.

Required Qualifications:

• Bachelor s degree in Marketing Business or related field.
• Proven experience in performance marketing or digital advertising.
• Demonstrable experience in managing PPC SEM and SEO campaigns.
• Strong understanding of web analytics tools such as Google Analytics and AdWords.
• Proficiency in A/B testing methodologies and tools.
• Ability to interpret and present data to drive marketing decisions.
• Experience in optimizing landing pages and websites for conversion.
• Knowledge of digital advertising platforms such as Facebook Ads Google Ads etc.
• Strong analytical and quantitative skills with a datadriven approach.
• Excellent communication and collaboration skills to work effectively with crossfunctional teams.
• Proven track record of managing advertising budgets and delivering strong ROI.
• Uptodate with latest trends and best practices in digital marketing.
• Certifications in Google Ads Google Analytics or relevant digital marketing platforms is a plus.
• Ability to thrive in a fastpaced and dynamic environment.
• Detailoriented with the ability to prioritize and manage multiple projects simultaneously.

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