Job Overview: As a Marketing Analyst you will play a critical role in managing customer relationships creating insightful sales reports and collaborating closely with the sales team. You will also be responsible for driving our social media presence enhancing SEO efforts and leading the leadgeneration process through LinkedIn and email marketing. Your expertise in prospecting using tools like Lusha Apollo and Sales Navigator will be essential to our success.
Key Responsibilities:
Conduct market research to identify customer needs market trends and competitive landscape.
Analyze data to inform product development and marketing strategies.
Oversee and manage customer relationship management (CRM) systems to ensure efficient customer interactions and data management.
Create detailed sales reports to provide insights into sales performance and trends.
Manage social media platforms using tools like Canva and Figma to create engaging content and maintain a strong online presence.
Enhance the companys search engine optimization (SEO) efforts to improve online visibility and drive organic traffic.
Lead the lead generation process through LinkedIn and email marketing identifying and nurturing potential clients.
Utilize prospecting tools such as Lusha Apollo and Sales Navigator to identify and connect with potential leads contributing to the growth of our sales pipeline.
Manage relationships with vendors to ensure we receive the best terms and services supporting our overall business goals.
Qualifications:
Education:
Bachelor s degree in Marketing Business or a related field (Master s preferred).
Experience:
13 years of experience in product marketing preferably in the Manufacturing Automobile Robotics and Appliances industry.
Skills:
Strong understanding of the product lifecycle and gotomarket strategies.
Excellent written and verbal communication skills.
Proficient in marketing analytics tools and CRM software.
Strong project management skills with the ability to manage multiple projects simultaneously.
Creative thinker with a datadriven approach to problemsolving.
Key Competencies:
Strategic Thinking: Ability to think strategically about market opportunities and develop actionable plans.
Collaboration: Strong team player with the ability to work effectively with crossfunctional teams.
Customer Focus: Deep understanding of customer needs and the ability to translate them into effective marketing strategies.
Analytical Skills: Ability to analyze data generate insights and make datadriven decisions.
Adaptability: Ability to thrive in a fastpaced dynamic environment and manage change effectively.
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