Marketing amp E-Commerce Manager - Qatar Airways

Introduction

Other key responsibilities are:

• Develop Marketing Communications strategy for the promotion of DQ products including Brand strategy annual media plans website enhancement and social media application.
• Review the market trends and oversee the implementation of strategies to attain revenue targets.
• Develop commercial marketing campaigns ensuring consistency of messaging and imagery on all key communication channels.
• Propose annual marketing budgets to Executive management to ensure DQ maximize the opportunities and contribute to the success of Qatar Airways Group. Produce annual promotional budget/calendar for the business ensuring maximum utilization of budgets.
• Ensure commercial marketing campaigns are launched timely and on budget. Employ the full range of marketing mix including through the line campaigns events digital marketing sponsoring and advertising advancing DQ image and market profile.
• Work closely with colleagues in Discover Qatar Qatar Airways Qatar Airways Holidays HIA and Qatar Tourism to amplify all campaigns and ensure DQ products and campaigns achieve maximum visibility.
• Take responsibility for the effectiveness of all promotional collaterals and advertising materials ensuring maximum exposure.
• Grow Discover Qatar database and social media followers ensuring high level of engagement.
• Deliver branding of operational and sales support assets including coaches Land Cruisers sea planes Trade events Tour Guide assets and many other items
• Analyze web traffic statistics and ROI of all emarketing campaigns; compile regular and adhoc reports to senior management on site behavior and campaign impact.
• Devise and propose strategies for the continued growth of DQ website including regular benchmarking against key competitors.
• Responsible for marketing activities B2C and B2B online proposition including design and functionality.

Your skills. Your imagination. Your ambition. Here there are no boundaries to your potential and the impact you can make. Youll find infinite opportunities to grow and work on the biggest most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future and build the life you want while being part of an international community.

Our best is here and still to come. To us impossible is only a challenge. Join us as we dare to achieve whats never been done before.

Together everything is possible.

• Minimum qualification of bachelors degree or equivalent is essential.
• 6 years of jobrelated experience (4 in a management position)
• Prior experience as Marketing Manager leading multifunctional marketing projects at a time.
• Strong Project Management skills.
• Intermediate to advanced level of numerical skills to analyze performance
• Understanding of broad marketing concepts and techniques
• Excellent Brand Management

Our story started with four aircraft. Today we deliver excellence across 12 different businesses coming together as one. Weve grown fast broken records and set trends that others follow. We dont slow down by the fear of failure. Instead we dare to achieve whats never been done before.

So whether youre creating a unique experience for our customers or innovating behind the scenes every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries and be part of a truly global community.