Digital Marketing Specialist

Job description

The eCommerce & Digital Marketing Specialist will be responsible in assisting the Director of Marketing with all marketing planning & strategies through owners and third party electronic channels & social media (including but not limited to: multi-lingual global sites, OTAs, meta search sites, search engines, and other vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels.

What will I be doing?

Oversees all eCommerce & Digital Marketing planning & strategies for the hotel. Responsible for the development, management, and of all aspects of the eCommerce & Digital strategies (including Marketing Budgets, Social Media, Websites, Digital Advertising, etc.) that engages current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging; in order to achieve budget, increase revenues, and market share targets.

Specifically, you will be responsible for performing the following tasks to the highest standards:
• Develops strategic digital marketing & ecommerce plans and establishes annual budgets along with DOM & CD. Marketing plans will be annual, monthly and by segment of deployment inclusive of cost, deployment strategies through the review of competitive data, demand analysis and market mix management.
• Creates, manages and implements digital plans and programs, both short and long term, to increase revenues, awareness, and expansion of property services. Works with on-property and regional teams to build awareness and execute campaigns throughout media & digital platforms.
• Leads external suppliers on the of digital, SEO & eCommerce plans to drive commercial performance, alignment with objectives of the business across all departments
• Manages strategic direction on digital & ecommerce related areas.
• Monitors SEO, identifies opportunities and is responsible for development of strategy
• Manages Social Media platforms, reputation & campaigns
• Interacts with guests to obtain feedback; effectively responds to and handles guest communication across platforms.
• Participates in the development of content strategy, websites, visual assets and arranges photo & video shoots as needed/appropriate.

What are we looking for?

Innovative, action oriented individual able to identify and implement results-oriented ecommerce & digital strategies for the hotel.

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
• Knowledge of the local market
• Arabic language