Digital Marketing Executive - Career Maker
Posted on :
13-08-2024
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1 Vacancy
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Job Description
A Digital Marketing Executive is responsible for developing implementing and managing marketing campaigns that promote a companys brand products or services. This role requires a blend of creativity and analytical skills to drive online traffic generate leads and increase sales through various digital marketing channels.
Key Responsibilities:
- Campaign Development and Management:
- Plan and execute digital marketing campaigns across various channels such as SEO/SEM email social media and display advertising.
- Create and optimize content for the website and social networking accounts including Facebook Twitter LinkedIn Instagram and others.
- SEO and SEM:
- Conduct keyword research and web statistics reporting.
- Improve the companys organic search rankings and manage payperclick (PPC) campaigns.
- Content Creation and Management:
- Develop engaging and creative content for various digital platforms.
- Manage the companys website content and ensure it is up to date and optimized for search engines.
- Social Media Management:
- Manage social media channels including content creation scheduling posts and engaging with the audience.
- Analyze and report on social media performance and suggest improvements.
- Email Marketing:
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Create compelling email content and manage the email database for targeted campaigns.
- Analytics and Reporting:
- Monitor and analyze website traffic and online campaign performance using tools such as Google Analytics.
- Prepare detailed reports on campaign performance and ROI and provide insights for improvement.
- Collaboration and Coordination:
- Work with internal teams to brainstorm new and innovative growth strategies.
- Coordinate with designers and developers to create digital content and ensure a seamless user experience.
- Market Research and Trends:
- Stay up to date with the latest digital marketing trends and best practices.
- Conduct market research and competitor analysis to identify opportunities for growth.
Qualifications:
- Education: Bachelors degree in Marketing Business Administration Communications or a related field.
- Experience: 23 years of experience in digital marketing or a related role.
- Skills:
- Proficiency in digital marketing tools and platforms such as Google Analytics Google Ads Facebook Ads Manager and email marketing software.
- Strong understanding of SEO and SEM techniques.
- Excellent written and verbal communication skills.
- Creativity and problemsolving abilities.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Knowledge of HTML CSS and content management systems (CMS) is a plus.
Job Type: Fulltime
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Employment Type
Full Time
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