Digital Marketing Specialist

We are looking for an experienced, dedicated and reliable Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts at I Heart Film Productions. The ideal candidate will have a passion for all things video, marketing and technology. You will be well-versed in the concepts surrounding digital marketing. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns. Experience with lead generation campaigns is highly desired.

This position will be focused on the planning and execution of our digital advertising campaigns, search engine optimization, as well as the measurement and reporting of these activities from end-to-end.

Manage all areas of digital marketing & social media distribution. This includes scheduling content, management and optimizing all posts for reach and engagement.

Maintain and manage multiple pages on different platforms (Website, Instagram, Linkedin, TikTok)

Monitor analytics, audience sentiment, social media trends, brand awareness and online reputation

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with clients
• Plan and monitor the ongoing company presence on social media (Linkedin,TikTok, Instagram.)
• Launch and optimize online ads to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Skills

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Experience

• 3 Years experience in Digital Marketing.
• Experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

• Job Types: Full-time, Part-time