Partner Marketing Manager

Roles and responsibilities

In this role, you’ll own and manage how these partners are promoted to WooCommerce users using a mix of owned, partner and external channels. You will work directly with top-tier partners to build relationships, define and execute on mutual growth goals, and collaborate on new co-marketing initiatives. You’ll execute on programming directly and with creative and channel specialists within the marketing team.

We have a huge footprint, but we’re a small company. That means everyone here has the opportunity to make a visible, profound, and lasting difference while helping the store owners that rely on WooCommerce daily. .

Responsibilities:

• Develop, execute, and manage partner marketing programs and campaigns that align with Woo’s overall objectives, ensuring that all requirements and deadlines are met, including:
  • Liaise with partners to cultivate strong relationships and a spirit of collaboration.
  • Setting the right strategy and goals in consultation with partners.
  • Project management, coordinating with our channel specialists.
  • Track and measure the impact of marketing initiatives and return on investment, providing data-driven reports to stakeholders.
• Collaborate with our business development team to negotiate contractual marketing obligations and MDFs with our partners, demonstrating the value that we bring to the table.
• Proactively seek out opportunities for reciprocal marketing from our partners.
• Keep an eye on the bigger picture to ensure campaigns are rooted in customer empathy and success, and aligned with Automattic’s holistic interests.

Desired candidate profile

Requirements:

• Have extensive experience in digital and channel marketing to small and medium businesses, preferably in SaaS, fintech or commerce.
• Have experience working directly with channel partners or clients to execute and craft the strategy and messaging behind multi-channel digital marketing campaigns.
• Have a results-oriented, analytical approach to marketing.
• Possess a comprehensive understanding of digital marketing channels and analytics (email marketing, display advertising, paid search, and content marketing).
• Bonus to having hands-on experience with WordPress, Woo or another CMS or commerce platform.
• Are an excellent negotiator.
• Are a highly proficient multitasker, energized by both strategy and execution.
• Are a relationship-builder, with the ability to inspire teams across different functions.
• Love bringing order to chaos.
• Are inspired by the Automattic creed.
• You must be based in NORAM / NAMER region.