Key Responsibilities:

Market Research: Conduct in-depth research on the smart home and IoT market, including emerging technologies, industry trends, and competitive landscape. Utilize both primary and secondary research methods to gather data. Consumer Insights: Gather and analyze consumer data to understand preferences, behaviors, and attitudes towards smart home and IoT products. Use surveys, focus groups, and ethnographic studies to derive insights. Trend Analysis: Identify and analyze key trends in the smart home and IoT industry.

Provide insights and recommendations based on trend analysis to support product development and marketing strategies. Competitive Analysis: Monitor competitor activities, including product launches, market strategies, and technological advancements. Provide insights that enhance our competitive positioning. Data Analysis: Analyze complex datasets to identify patterns and trends. Use statistical tools and data visualization techniques to interpret and present findings. Reporting: Prepare detailed reports and presentations summarizing research findings and strategic recommendations.

Present insights to stakeholders in a clear and compelling manner.

Collaboration:

Work closely with cross-functional teams, including product development, marketing, and engineering, to align smart home and IoT insights with business objectives. Strategic Recommendations: Develop actionable recommendations to drive product innovation, improve user experiences, and optimize market strategies. Innovation: Suggest innovative approaches and technologies to enhance our smart home and IoT product offerings. Stay updated on the latest industry developments and emerging technologies.

Qualifications:

Experience:

Minimum of 1 year in smart home, IoT research, consumer insights, market research, or related fields.

Education:

Bachelor's degree in Marketing, Business Administration, Engineering, Computer Science, or a related field. Advanced degree (Master's) preferred.

Research