CRM Manager to fast-growing casino client in Malta
CRM Manager to fast-growing casino client in Malta
Posted on :
01-08-2024
Employer Active
1 Vacancy
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Job Description
The purpose of the job is to help shape up our CRM function and consequently ensure sharp and well targeted player communications. As a CRM manager you will be working closely with the Head of Marketing to foresee plan create and optimize top quality campaigns whilst enhancing the customers journey.
Tasks
Responsibilities:
- Work with the Head of Marketing to create converting customized CRM campaigns for multiple geos and countries including emails push SMS tournaments and more
- Manage communication of campaigns across different channels including Email SMS onsite and push notification
- Plan create implement and optimize the CRM marketing strategies customer journeys and adhoc campaigns
- Create customer marketing segments and matching customers life cycles including default funnels and localized promotional activities
- Liaison with other stakeholders and casino managers for display of games and promotions
- Perform analysis and provide market insights
- Work to provide additional marketing insights for CRM and customer segments together with BI
- Define analyze and provide outputs of the performance of CRM
- Identify key opportunities for improvement by using our own data research and industry insights
- Develop and maintain an annual campaign calendar
- Perform quality control checks on the quality and content of all campaigns across different customer segmentation browsers device combinations and ensure sign off for all main languages
- Helping to drive the campaign planning in collaboration with relevant stakeholders
- Undertaking competitor analysis of current marketing activities and reporting on the findings;
Requirements
Requirements:
- Minimum four years of previous experience in CRM Marketing or advertising role within the iGaming industry
- Proven track record of developing implementing and driving multichannel campaigns and campaign strategies based on an understanding of customer needs and customer profile
- Professional solid experience in operating CRM tools life cycles and in possession of high technical skills
- Experience working with Fast Track platform is beneficial
- Great organization communication and analytical skills with high attention to detail
- Fluent in English language
- A team player
Benefits
Benefits:
- Hybrid working with offices based in Msida Malta
- Performance and bonus structure dependent on achievement of set targets and personal performance
- Private Health insurance
- Wellness benefit of Eur1000 annually prorated
- Discounts from various establishments in Malta
Employment Type
Full Time
Key Skills
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