Head of Marketing to a growing iGaming company

Our client is looking for a Head of Marketing to their growing team!

Tasks

Responsibilities

• Creating and overseeing the vision strategy and daytoday management of companys digital marketing plan
• Managing and growing multiple high value inhouse marketing campaigns
• Leading innovation and advancement of the overall digital marketing agenda through the proposal and execution of an annual roadmap supported by tried and tested stats derived from your years of experience in a similar role
• Implementing managing and optimizing acquisition strategies
• Ensuring positive ROI and business growth whilst making outgoing cost decisions based on performance
• Analyzing market research to identify new opportunities issues market trends or gaps in the market that will generate revenue
• Full ownership of endtoend campaign planning mechanics briefing and bonus costs management for the Casino
• Creation and execution of a plan for acquisition retention and activation of new partnerships
• Managing and growing a team indicating the optimal team structure team training & development where necessary and clear processes for ensured growth and continuity
• Working closely with the Casino and Marketing team for the landbased operation
• Analyzing promotions including welcome offers for new customers to maximize conversion funnels
• Deep understanding of area related KPIs

Requirements

Desired skills & experience

• A minimum of 23 years in a similar role
• Strong communication skills in English
• Exceptional sales and acquisition negotiation experience and a proven track record in meeting revenue and new business targets preferably in an online gaming environment
• Proven experience in management of multiple marketing channels and campaigns
• Solid experience in the delivery of exceptional marketing campaigns in a startup environment and delivering on budgets
• Outstanding interpersonal / people skills
• Knowledge of the Canadian market is considered a plus

Benefits

Our offer

• Competitive salary synonmous with experience
• Hybrid working with offices based in Malta
• Performance and bonus structure dependent on achievement of set targets and personal performance
• Private Health insurance
• Wellness benefit of Eur1000 annually prorated
• Discounts from various establishments in Malta