Support the development and the execution of adidas Football and Teamwear strategy in EMC.
Support the development and the delivery of GTM seasonal plans by selecting relevant product, defining distribution and prices, exclusive offer to Key Accounts, local Clubs and B2B channel.
Support the strategic alignments with Channels and Key Accounts to define priorities and opportunities to maximize the business and increase market share across the different countries in EMC.
Coordinating and driving SMU briefs and teamwear needs from Clusters into EM Hub & Global FTB BU and support local articles creation process from ideation to production.
Responsible for Football article master data and system maintenance (RMA, RL, launch matrix, etc.) to ensure all product & campaign information are always up to date and shared across x-functional stakeholders and sales organization.
Support and drive communications across x-functional team to report any relevant change on product launches (retail intro date, product drops, cancellations, etc.)
Support and drive the coordination between SCM, Inbound & SpoMa team to ensure the product supply for Clubs and B2B deals is on-time according to club’s calendar & product launches in the market and escalate if needed according to flagged delays.
Support and drive the coordination with external supplier to ensure order for club’s embellishment are up to date in the system, deliveries are on-time and supplier’s capacity is planned according to volumes and product’s roll outs.
Support the GTM product proposition aligning with BA/Omni team on Marketing plan, communication tools, activation tools, sports marketing support etc. and support the sell-in process to focus accounts.
Assess and drive teamwear business with collaboration with B2B department to ensure additional business opportunities.
Provide support to the Sr. Category Manager on regular analytics on the sell-in, sell-out, margin, article productivity, ensuring they meet the financial expectations set out in the short and mid-term goals across all channels, segments in EMC region.
Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient Go to Market process.
Main KPI’s: Category Share of Business, Category Growth, Net sales, Go-in-Margin, Sell-through, Range efficiency, Product availability, Execution excellence.
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