Learn continuously and develop into an industry and NielsenIQ solutions expert
Effectively pitch products and solutions to key decision makers at all levels of a prospect’s organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements
Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources
Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets / accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads
Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales
Develop and methodically drive execution of daily, weekly and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including account and contact-level research, pre-call planning and hyper-personalized messaging via key channels
Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond
Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue
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