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You will be updated with latest job alerts via emailThe Marketing Automation Specialist is responsible for planning, overseeing and implementing all marketing automation campaigns across Middle East. The Marketing Automation Specialist would be required to empower all business lines to build, grow and convert customer relationships through automated marketing and lead nurturing campaigns based on lead scoring at different stages of the customer lifecycle via transactional messaging.
RESPONSIBILITIES
Plan, develop, and execute interactions across the customer lifecycle that drive engagement and conversion
Develop marketing automation campaigns across email, SMS and social to improve efficiency
Understand our customers and segment audiences and optimize campaigns to increase effectiveness
Develop optimized content and messaging, e-mail / campaign templates & editing (HTML), asset tagging & loading in line with the brand guidelines
Conduct ongoing A/B testing related to subject lines, e-mail copy, layouts and CTAs that drives conversion improvements
Meticulously plan and document the testing plan
Oversee and implement all lead scoring/grading processes and customer nurturing (single or multi touch) campaigns within the automation tool
Ensure cross-browser/e-mail compatibility through testing and software tools
Collaborate with key stakeholders to define best suited workflows for nurturing / automation campaigns and ensure relevant and targeted communications reach our core audience
Analyse potential gaps and opportunities in the sales funnel and create automated campaigns that improve conversion at that point
Full Time