The eCommerce & Digital Marketing Manager will be responsible in assisting the Director of Marketing with all marketing planning & execution strategies through owners and third party electronic channels & social media (including but not limited to: multilingual global sites OTAs meta search sites search engines and other vehicles). This role will work to increase revenue grow market share and create a compelling experience that steers customers towards booking on our direct online property channels.
- Oversees all eCommerce & Digital Marketing marketing planning & execution strategies for the hotel. Responsible for the development management and execution of all aspects of the eCommerce & Digital strategies (including Marketing Budgets Social Media Websites Digital Advertising etc.) that engages current and wouldbe customers with targeted messaging thats relevant onbrand and genuinely engaging; in order to achieve budget increase revenues and market share targets.
- Develops strategic digital marketing & ecommerce plans and establishes annual budgets along with DOM & CD. Marketing plans will be annual monthly and by segment of deployment inclusive of cost deployment strategies through the review of competitive data demand analysis and market mix management.
- Creates manages and implements digital plans and programs both short and long term to increase revenues awareness and expansion of property services. Works with onproperty and regional teams to build awareness and execute campaigns throughout media & digital platforms.
- Leads external suppliers on the execution of digital SEO & eCommerce plans to drive commercial performance alignment with objectives of the business accross all departments
- Monitors SEO identifies opportunities and is responsible for development of strategy
- Manages Social Media platforms reputation & campaigns
- Interacts with guests to obtain feedback; effectively responds to and handles guest communication accross platforms.
- Participates in the development of content strategy websites visual assets and arranges photo & video shoots as needed/appropriate.
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