Senior CRM Executive

Detailed responsibilities/accountabilities

Planning and Executing:

Planning CRM strategies designed to attract and retain customers while expanding the brands reach and boosting consumer loyalty.

Working closely with other departments to implement a CRM campaigns that works across the board.

Brief the Graphic Designer and Copywriter on upcoming CRM campaigns.

Working closely with Brand to deliver targeted communications campaigns across a number of channels including email ZNS SMS social media.

Assist the team with other customer care efforts including email direct mail and phone lists for exclusive events new collection events press event etc.

Working closely with Sales and Merchandise Team to help drive sales promotions and customer loyalty programs.

Building and operating CDP system to make sure all the data are synchronize and analyze.

Partnership

Build and maintain relationships with existing and potential partner clients. (E Wallet Barter Deal etc)

Explore potential to crosssell and upsell from existing partner clients while matching clients business and strategic needs.

Report

Monitor daily trends in campaign performance and proactively address underlying causes of trends.

Set KPIs to measure campaign results drive insights and recommendations and communicate these clearly and accurately back to the business helping to inform business decisions and future campaigns iterations.

Requirements

Bachelors Degree required 24 years of experience in marketing CRM Loyalty or related fields.

Experience in CRM datadriven marketing analytics and digital transformation.

Proficient in Microsoft office & English communication

Excellent planning and analytical skills.

Ability to work in a fastpaced setting under tight deadlines.

Highly organized with experience of balancing multiple projects.

Remote Work :

No