Creative Director- Vertical Wellness
Creative Director- Vertical Wellness
Posted on :
14-02-2024
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1 Vacancy
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Job Description
Greetings from FASHION TV / FTV
Fashion TV is urgently hiring for Creative Director (MUMBAI based candidates only)
World s Largest Fashion Brand backed with most viewed proven and stable highend Luxury Fashion and Lifestyle Media House.
Location: Santacruz (W) Mumbai
Work From Office
Immediate Joiners required preferably
Interested candidates can share their profiles onor share on
- Some Fashion TV Key Facts:
- 12 24 hrs dedicated Fashion & Lifestyle channels.
- 23 years of existence.
- UHD channel.
- Available on leading OTT platforms all over the world.
- 100 plus of new content every week.
- 2 Billion Viewers.
- 250 Cable Satellites.
- 193 Countries.
- 500 Million Households.
- 10 Million Public TV Sets in Public Places.
- 5M website hits per month.
- Fashion TV App gets 500K Subscribers & 35K installation per Month.
- Fashion TV You Tube Channel has 65M Views & was viewed for 90M minutes.
- 4.5M plus likes on Facebook & 12M views per week.
- 300K Followers on Instagram & 125k Organic Reach Per Month.
Responsibilities
- Strategic Vision: Develop a clear vision and strategy for wellness initiatives aligned with the companys goals and values. This could include defining target audiences brand positioning and longterm objectives.
- Creative Conceptualization: Generate innovative and impactful ideas for wellness campaigns products and services. This might involve brainstorming sessions research trend analysis and drawing inspiration from diverse sources.
- Brand Development: Ensure that all wellnessrelated materials from marketing collateral to product packaging reflect the brands identity and values. Maintain consistency in messaging and visual elements across different platforms and touchpoints.
- Collaboration and Leadership: Work closely with crossfunctional teams including designers marketers content creators and wellness experts to bring projects to life. Provide guidance feedback and support to team members to ensure the successful execution of ideas.
- User Experience (UX) Design: Consider the users journey and experience when designing wellness products or services. Focus on creating intuitive engaging and accessible experiences that cater to the needs and preferences of the target audience.
- Content Creation: Oversee the development of written visual and multimedia content for wellness campaigns and platforms. This could include website copy social media posts videos infographics and more.
- Innovation and Trends: Stay informed about the latest trends technologies and best practices in the wellness industry. Continuously seek opportunities for innovation and differentiation to stay ahead of the competition.
- Evaluation and Optimization: Monitor the performance of wellness initiatives through analytics and feedback mechanisms. Use datadriven insights to identify areas for improvement and optimize future campaigns and strategies.
- Ethical Considerations: Ensure that all wellnessrelated messaging and practices adhere to ethical standards and promote the wellbeing of individuals and communities. Avoid promoting unrealistic expectations or harmful practices.
- Passion for Wellness: Above all have a genuine passion for promoting health and wellbeing. Your enthusiasm and commitment to making a positive impact in peoples lives will drive the success of your initiatives.
Working days and timings Mon to Fri (9.30am to 6.30pm)
Preferred candidates from Creative Agency only
Must have handle team under him/her.
wellness,creative agency,mumbai
Employment Type
Full Time
Key Skills
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