Overview:
The Email Marketing Intern plays a crucial role in supporting the marketing team by assisting in the development and execution of email marketing campaigns. This position is instrumental in driving engagement and nurturing customer relationships through targeted and impactful email communication.
Key Responsibilities:
- Assist in creating and executing email marketing campaigns and strategies
- Support the development of email content including copywriting design and A/B testing
- Conduct market research and analyze campaign performance metrics
- Collaborate with the marketing team to optimize email deliverability and engagement
- Segment and manage email lists for targeted communication
- Assist in maintaining and updating the email marketing calendar
- Monitor and report on email campaign performance and KPIs
- Stay uptodate with industry trends and best practices in email marketing
- Support in creating and testing landing pages for email campaigns
- Assist in optimizing email for mobile and different devices
- Coordinate with other teams to ensure alignment of marketing efforts
- Assist in managing the email marketing software and tools
- Contribute to the overall digital marketing efforts by providing support in other areas as needed
- Provide administrative support to the marketing team as required
Required Qualifications:
- Currently pursuing or recently completed a degree in Marketing Communications or a related field
- Strong understanding of email marketing principles and best practices
- Proficiency in email marketing platforms (e.g. Mailchimp Constant Contact)
- Experience with HTML/CSS and email template design
- Excellent written and verbal communication skills
- Basic understanding of data analytics and interpretation
- Knowledge of SEO and its application to email marketing
- Ability to work effectively in a collaborative team environment
- Detailoriented with strong organizational and timemanagement skills
- Proactive and selfmotivated with a strong desire to learn
- Familiarity with social media platforms and their role in email marketing
- Ability to multitask and prioritize tasks effectively
- Strong creative and analytical thinking skills
- Proficiency in Microsoft Office Suite (Word Excel PowerPoint)
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