Event Manager and Operations Specialist

Location: Mohali
Employment Type: FullTime
Experience: 23 years in event management or similar roles
Salary: 68 Lakh/annum
Job Overview:
We are seeking a highly organized and proactive Event Manager and Operations Specialist
to oversee all aspects of our trade show participation from preevent planning and logistics
to onsite and postevent ysis. The ideal candidate will have a strong
background in event management and operations with the ability to manage multiple tasks
and vendors while ensuring successful outcomes at each event.

Key Responsibilities:

Event Management:
Event Strategy andGoal Setting: Work closely with leadership to define clear
objectives for each event (lead generation brand awareness meetings etc.).
Team Coordination: Collaborate with marketing sales and booth staff to ensure all
roles are clearly defined and team members are prepared for their responsibilities.
Vendor andPartner Management: Liaise with event organizers booth suppliers and
vendors to ensure smooth logistics and timely of event plans.
Supervision: Oversee booth setup manage the team during the event and ensure
all equipment and materials are in place.
Budget Management: Manage event budgets ensuring cost efficiency while
maintaining high standards of quality for booth setup and materials.

Operations andLogistics:
Booth Design & Setup: Plan and manage booth designs ensuring they align with
branding and functional needs. Coordinate with vendors for setup and teardown.
Equipment Management: Ensure all technical equipment such as screens laptops
and badge scanners are functional and ready for use.
Promotional Material Preparation: Manage the procurement and transport of
branded giveaways brochures and other promotional materials.
Logistics Coordination: Handle all logistical aspects including vendor
communication shipping of materials and booth setup timelines.

Marketing Activities:
Landing Pages andEvent Registration: Work with the marketing team to create
compelling landing pages registration forms and CTAs to drive booth visits and pre
event meeting bookings.
Social Media Campaigns: Develop and execute preevent liveevent and post
event social media strategies to engage attendees build brand awareness and
promote event participation.

Email Campaigns: Create targeted email campaigns to prospects and attendees
(using showsponsor lists previous event attendees) to drive booth traffic and
meeting requests.
PPC andPaid Search: Manage paid advertising campaigns (Google Ads LinkedIn
etc.) to promote the event ensuring high visibility and targeted traffic to the booth.
Content Creation: Develop engaging content such as blog posts video clips and
event teasers that promote the event and encourage participation.
Meeting Targets: Ensure the team meets preevent and onsite meeting quotas by
implementing effective outreach strategies (calls emails LinkedIn messaging).
Reporting & ytics: Track the performance of all marketing campaigns (social
PPC email) and report on KPIs such as engagement clickthrough rates and lead
generation.

PostEvent Management:
Data Collection & Reporting: Organize and yze data collected during the event
(badge scans meeting notes) and work with the sales team to ensure timely follow
ups.
PostEvent ysis: Lead debrief meetings to yze the events success
including lead generation conversion rates and overall ROI.
Lead Nurturing Campaigns: Work closely with the sales team to execute followup
campaigns including personalized emails and phone calls to convert leads into
paying customers.
Social Media & Email FollowUp: Share postevent content (recaps thank you
posts) on social media and follow up with leads via email to maintain engagement.

Requirements:
Bachelors degree in Event Management Marketing Business or a related field.
23 years of experience managing corporate events trade shows and digital
marketing campaigns.
Strong understanding of marketing techniques including social media PPC and
email campaigns.
Proven track record in managing event logistics vendor relationships and booth
design.
Excellent project management ss with the ability to handle multiple tasks and
meet deadlines.
Strong communication and interpersonal ss to work with internal teams prospects
and external partners.
Experience in managing event budgets and delivering costeffective solutions.
Proficiency in marketing tools (HubSpot Marketo Google Ads LinkedIn Campaign
Manager) and CRM platforms.