Marketing Content Coordinator

Responsibilities:
• In conjunction with marketing team and freelancers, craft high-quality content through Integrant’s content cycle that brings value, educates, and engages our target audiences; this can include ideation, research, interviews, drafting on your own or working with a team of freelancers, publishing, etc
• Ensure all content is high-quality, up-to-date, complete, and accessible across multiple platforms and channels
• Content includes but is not limited to blogs, articles, newsletters, ad copy, white papers, eBooks, guides, webinars, website pages, etc
• Create and maintain cross-functional editorial calendar and tracker
• Develop and implement a content distribution plan so content reaches the right audience
• Understand metrics across all platforms and adjust strategy based on results
• Participate in the development of campaign strategies
• Work closely and collaboratively with marketing team members and foster good relationships across departments (e.g technical SMEs) to achieve marketing goals