Digital Marketing Specialist

In this role, you will:

• Create exceptional written content (e.g., blog posts, eBooks, case studies, white papers)
  
• Publish on social media and grow our clients and our own social presences
  
• Write and build monthly email newsletters and other email marketing campaigns
  
• Research and curate third-party content for social media and email marketing
  
• Execute tasks within HubSpot Marketing Hub
  
• Be involved in a range of sales and marketing activities - while primary responsibilities will be social media, content marketing, HubSpot, and SEO, your day-to-day work may vary greatly
  
• Execute these activities for both clients and company
  
• Collaborate closely with and challenge our existing team members - employees, freelance partners, clients, and the company s CEO
  

Requirements

We are looking for people who:

• Have a strong foundational understanding of inbound and digital marketing, backed by at least 1-2 years experience
  
• Are exemplary writers who write clean, concise, well-polished copy, with the capability to adjust their writing depending on the client and audience, with strong sample work
  
• Can become mini-experts on multiple industries, numerous clients, and each client s customers
  
• Know how to work with technical SMEs to take complicated concepts and turn them into pithy, understandable, and accessible marketing content
  
• Understand how to grow social media presences and drive organic reach and engagement
  
• Are comfortable and capable of convincing others that your creative ideas are worth investing time and effort in, as well as challenging ideas and assumptions
  
• Have a track record at managing multiple tasks independently, on-deadline, and successfully
  
• Have strong knowledge of and experience with B2B marketing
  
• Are passionate about marketing, keeping up with the latest best practices and trends and willing to bring them to the table to improve our work for our clients
  
• Have an entrepreneurial spirit and a love for their work
  
• Are comfortable taking on new roles and responsibilities and pushing their comfort zone
  
• Enjoy the variety of wearing many different hats as needed by our company and clients
  
• Speak English fluently and are authorized to work in the United States
  

Bonus experience:

• Using HubSpot Marketing and Sales Hub software
  
• One or more HubSpot certifications
  
• Executing and optimizing Google Ads campaigns