ociate Marketing yst

Job Summary: The ociate Marketing yst will play a key role in driving the effectiveness of marketing strategies by providing deep insights into market trends customer behavior and campaign performance. This role involves yzing large datasets developing marketing models and collaborating with crossfunctional teams to optimize marketing efforts. The Senior Marketing yst will also provide strategic recommendations to enhance customer engagement brand positioning and overall marketing ROI.

Responsibilities:

• yze marketing data from various sources to identify trends measure campaign effectiveness and uncover customer insights.
• Develop and maintain marketing models including customer segmentation lifetime value ysis and attribution modeling.
• Collaborate with marketing sales and product teams to ensure datadriven decisionmaking in campaign planning and .
• Prepare and present detailed reports on marketing performance including key metrics ROI ysis and strategic recommendations.
• Monitor market trends competitor activities and industry developments to identify opportunities and risks.
• Conduct A/B testing and other experimental yses to optimize marketing strategies and tactics.
• Support the development of marketing strategies by providing insights into customer behavior market demand and competitive landscape.
• Mentor junior ysts and provide guidance on best practices in data ysis and marketing strategy.

Qualifications:

• Bachelors degree in Marketing Business Statistics Economics or a related field; advanced degree or relevant certification (e.g. Google ytics SQL) is a plus.
• 4 years of experience in marketing ysis with a strong understanding of marketing metrics ytics tools and datadriven strategy.
• Proficiency in data ysis tools and software including Excel SQL Google ytics and marketing automation platforms.
• Strong ytical and problemsolving ss with experience in building and interpreting marketing models.
• Excellent communication and presentation ss with the ability to translate complex data into actionable insights for nontechnical stakeholders.
• Experience working with crossfunctional teams to influence marketing strategy and .
• Knowledge of current marketing trends digital marketing strategies and best practices in data ysis.
• Ability to manage multiple projects prioritize tasks and work effectively in a fastpaced environment.