Drive the business performance of the Combustibles Category at Market level with responsibility for the Share of Market.
Assist in the Combustibles Category portfolio strategy for the Market, recommend and execute brand marketing plans, working in close collaboration with Combustibles Category Director and stakeholders in the Market.
Support and ensure the local competitive superiority of the PMI Combustibles Category brands portfolio, optimizing the formats / segments mix, and managing morphing or delisting as appropriate.
Build the Combustibles Category brands equity.
Develop compelling marketing propositions to address LAS needs.
Develop brand portfolio to address the needs of the local consumer segments, promotions, and budget allocation.
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