Relationship Manager Master Initiative- RBB- Gujrat

• Education Segment: Including Companies in Education
  
• Healthcare Segment: Including Companies in Healthcare
  
• Entertainment & Hospitality Segment: Including Companies in Entertainment & Hospitality
  
• Localised Industry Segment: Including Companies in Branch Catchment
  
• Merchant & Traders Segment
  
• Rural Segment
  
• Government Segment
  
• Start Up Segment
  
• Trust, Associations, Societies and Clubs
  
• Prominent Individual Competition Customers
  

• Scoping the entire Branch Catchment and classifying the customers across the Segments Sub-Segments of Master Initiative
  
• Updating the Customer Profiler and the Overall Business Potential which can be expected from these Customers on regular basis in CRM Next.
  
• Following up with every customer on a regular basis and ensuring that the Lead is converted and the Relationship is shifted to our Bank.
  
• Closely coordinate with Other Departments within the Bank - Product Teams, Assets Team, CPU, Operations, IT Team etc. for any specific request like Customization,
  
• Special Pricing, Additional Special Facilities etc.
  
• Take assistance from their Seniors and other Departments for the conversion of the Lead.
  
• Replicate the Best Practices for One Converted Customer in a Segment for all other Customers in that Segment
  
• Updating all the details which have been discussed during the Meeting with these Customers in CRM Next.
  
• Joint calls being done along with Supervisor as per defined process and timely update the same.
  
• Regular Follow Up with all these prospective MI Customers for conversion of Leads and extracting additional Business Opportunities.
  
• Seeking Reference of Relatives and Friends from these MI Customers who have been acquired through this Programme
  
• Understand what the Competition Bank is offering to the Customer and give a better Proposal and showcase the entire Wide Range of Products and Services that we offer as a Bank.
  

• (Acquiring, Enhancing, Deepening and Retention) Acquiring NTB Customers for our HNW Managed Programme Imperia / Preferred (Preferred & above)
  
• Upgrading existing Non-Managed Customers (Low Penetrated Customers) who has the Potential to meet the Managed Programme Criteria
  
• Regular interaction with the customer to build rapport to understand and update the profile.
  
• Enhance the Overall value/book size of the portfolio
  
• Maintain the overall quality / hygiene parameters of the Internal Classification -Internal portfolio
  
• Cross selling products of the bank based on the customer needs
  
• Joint calls being done along with Supervisor as per defined process
  
• Advisory services to be offered based on the requirement in coordination with Wealth Team.
  
• Attrition control of customers
  
• Achieving MTD and YTD Revenue Targets
  

• Look for opportunities to cross sell any other product of the Bank, to ensure that HDFC Bank is a one stop shop & solution for all banking needs of these HNW Customers
  
• Acquire Corporate Relationship (Business Accounts + Salary Accounts) of these Customers who are identified in Master Initiative Programme
  
• Sales to family members and associates (all network)
  
• Ensure that optimal level of Liability Relationship (Values) against the Customer s Potential is reached.
  
• Ensure that optimal levels of Income generating Product Group Holding (IPGH) is reached
  

• Ensure that an optimal level of Income generating Product Group Holding (IPGH) is reached.
  
• Enhance clients Customer To Group (CTG) level
  

• Ensure quality customer service is delivered. All customer queries and complaints are being resolved within TAT.
  
• Customer is informed about any regulatory or process change. Keep the customer updated on program features.
  
• Ensure timely customer communication on requests and concerns raised.
  
• Proactive complaint management through feedback from customers.
  
• Promoting all direct banking channels and ensuring that the customer is utilizing the same
  
• Ensuring that customers are introduced to the RBH / BM and PSO (PBA in case of a non PSO branch) so that there is
  
• back up when the customer visits the branch and the RM is out
  
• Ensure smooth transition of handover/takeover of the portfolio
  

Requirements

• Graduation
  
• Post-Graduation
  
• Minimum experience in years 2 to 6 (Preferable Banking Experience)
  
• Exposure to Portfolio Management Segment
  

• AMFI Certification
  
• IRDA Certification
  
• NCFM Certification (Optional)
  

• NRI Product and Regulatory Knowledge
  
• Planning and Organizing Skills
  
• Good Communication skills
  
• Knowledge of Competition & Current trends in financial Industry.
  

Benefits