Marketing Manager

Drive the growth of the fitness brands

Develop strategies and tactics to promote the fitness centers and drive qualified traffic to the clubs

Locally implement successful marketing plans and projects for new and existing products and services

Experiment with a variety of organic and paid acquisition channels

Follow and oversee the implementation of branding guidelines, and protect the brand image of the company

Collaborate with key stakeholders for the strategic planning of the department to drive forward agreed company objectives

Monitor, review, analyze, and report key performance metrics of local marketing campaigns on all channels

Analyze customer behavior and adjust campaigns accordingly

Manage the productivity of the department in the implementation of marketing and communication plans and projects

Create original copy ideas

Oversees the design, layout, mock ups, and production of marketing materials

Build strategic relationships and partner with key industry players, agencies and vendors

Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities

Other tasks and projects that may be assigned

Qualifications:

Bachelor of Arts in Marketing, Advertising, Communication Arts, Journalism or related field. Post- graduate studies would be an advantage.

At least 12 years of relevant work experience, 5 years in a Managerial role

Candidate should have multi- functional exposure and experience in various aspects of marketing, gained from the Fitness industry or service-oriented institution or related industry

With experience in Sales (B2C), Brand Management, Customer Service and Public Relations

Must be adept at identifying marketing needs and demands as well as competitive moves and changes in the market and industry; adept on metrics and data analysis

Into fitness and wellness

Creative and outgoing; strong PR, can deal with media

Excellent oral and written communication skills