Develop and implement a multichannel category strategy to achieve desired revenue, profitability and market share results
Lead and manage category team with objective setting and regular performance appraisal
Vendor selection and vendor strategy in line with category needs with Quarterly business reviews with appropriate vendor contacts
Complete category profit and loss management inclusive of promotional, marketing, staffing and inventory costs as well as annual budget process + reforecasting
Effective new product introduction to maximise revenue and negotiation of exclusives
Develop processes to ensure the business reacts more dynamically with better data and information related to the supply chain to ensure only value-added products are placed on the shelf based on consumer demand
Execution of promotion strategies including trade promotions, consumer promotions and consumer advertising / marketing
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