Marketing Manager

Job Description

Planning and Budgeting

• Develop, execute and iterate the marketing strategy (offline and online) for the brand
• Make use of competitor analysis and market trend information to develop marketing and product strategy
• Work closely with the Regional Marketing and local teams to achieve annual targets for the e-commerce business unit via digital marketing as well as engaging of potential trade partners
• Create, implement and oversee (digital) media campaigns based on e-commerce business objectives
• Supporting sales and lead generation efforts through the different marketing channels
• Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.
• Optimize our marketing automation and lead nurturing process through email, content and social channels
• Regular campaign monitoring and optimization, with post-buy reporting of key metrics
• Manage and monitor product distribution and performance
• Managing budget overview for all marketing related activities

Building the Brand

• Responsible for the brand and positioning in the market
• Ensuring that all owned touchpoints are appropriately and sufficiently branded according to branding guidelines.
• Being responsible for brand management and trademark identity
• Planning and conducting suitable online and offline marketing campaigns with a budget
• Oversee the creation and publication of all marketing material in line with marketing plans.
• Take charge of shipper support and ensure timely responses to customer queries and feedback

Team Management

• Develop and manage the marketing team
• Determine the strengths and weaknesses of each member to navigate challenges and areas of opportunity
• Identify goals and evaluate based on performance

Job Requirements

• Relevant brand marketing experience
• Proficiency with digital marketing tools : Facebook Business Manager, Google tools (Analytics, Merchant Center, Ads, Search console …), etc.
• Good understanding of digital marketing trends
• Interest in e-commerce
• Critical thinking, good presentation skills
• Excellent communicator (both written & verbal) and creative thinker, with an ability to use data to inform all decisions
• Ability to work and thrive in a fast-paced, rapidly changing work environment