Senior Digital Marketing Specialist / E-Commerce

Job Description

• Work with internal clients to create a social media strategy/proposal that collaborates with marketing, advertising campaigns, research top influencers, competitors, and trends in clients’ industries.
• Build, manage, and optimize Social Media campaigns and Retargeting.
• Follow social media campaigns and calls-to-action that drive target buyers to client sites.
  (Facebook Advertising, Google AdWords, LinkedIn, Twitter.
• Coordinating with graphic designers for artwork requirements for campaigns.
• Monitoring, optimizing, and measuring web trends, traffic metrics, and funnel performance and regularly update the digital dashboard.
• Analyzing campaign performance and compile and present detailed reports with proactive insights.
• Defining requirements, tasks, and resources associated with SEO strategy, and management.
• Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
• Work with Brand Creatives & Content Creators to develop creative assets to support campaigns.
• Set specific objectives and report on ROI.

Job Requirements

• 2-3 years of media buying experience
• Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, LinkedIn, Google UTM Builder.
• Understanding of branding, marketing, SEO, and CTA marketing content development.
• Excellent written and verbal communication skills.
• The ability to multitask and perform under tight deadlines.
• Good organization and planning skills.
• Creative and good writing skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience in monitoring and managing campaigns.