Brand Marketing Manager
نُشرت في :
16-12-2024
صاحب العمل نشط
1 وظيفة شاغرة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيValid email field required
أرسل الوظائف
شارك هذه الوظيفة
أرسل لي وظائف مشابهة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيValid email field required
أرسل الوظائف
الوصف الوظيفي
Role & Responsibilities
- Take ownership of all digital properties and drive relevant and timely content displays.
- Ideate curate and create content that is engaging and relevant
- Maintain schools websites and social media presence across all digital channels
- Plan marketing campaigns including web SEO/SEM email social media and display advertising
- Measuring and reporting on the performance of all marketing campaigns
- Run inbound and remarketing campaigns and work closely with agency partners to ensure highly optimised and successful campaigns that achieve the SMART goals
- Actively pitch to publishers for media visibility
- Work with videography graphic designers content creators to develop brand assets that generate brand awareness and build equity
- Ensure all materials are in alignment with EtonHouse brand tone and guidelines
- Develop brand collaterals to enhance brand awareness
Admissions and Enrolment
- Plan and conduct admission events open houses and other events and initiatives to promote the schools.
- Initiate develop and publish campaigns for all tactical promotions e.g. open days offers events etc.
- Identify and build partnerships with local organizations that facilitate the achievement of recruiting goals (i.e. residential compound managers relocation agents consulates chambers of commerce and other organizations).
- Induct train and support Parent Liaison teams to use and optimize the CRM platform
- Use and optimize the marketing automation platform to create successful inbound marketing and tactical campaign and for informed decisionmaking using reports and data analysis.
- Conduct competitor analysis on a regular basis.
- Prepare enrolment reports with an emphasis on performance indicators such as cost per action/lead CLTV conversion rate and funnel analysis.
Parent Liaison and Management
- Lead the development of strategies and tools that enhance customer engagement
- Support in the resolution of parents feedback and complaints
- Manage and work closely with the Parent Liaison / Admin front line personnel of each school to ensure that the highest standards of professionalism and customer care are adhered to at all times.
- Lead and train the Parent Liaison team to nurture and enhance conversions
What are we looking for
- Bachelor degree in Marketing and Communications from a recognized University.
- At least 5 to 6 years of related work experience in a serviceoriented industry with a strong understanding and demonstrated expertise in digital marketing
- Strong fluency of the Arabic language and marketing nuances of the language in Saudi Arabia
- Experience working in an international school environment would be an added advantage.
- Essential to have prior experience in implementing and executing marketing plans from inception to execution.
- Experience leading a team is preferred.
- Possess a collaborative attitude and work well in a teamoriented work environment
- Excellent written and verbal communication skills
- Result oriented and a handson marketer openminded lifelong learner
- Strong organizational skills with the ability to multitask
- Ability to work well under pressure and to tight deadlines
نوع التوظيف
دوام كامل
المهارات المطلوبة
الإبلاغ عن هذه الوظيفة
إخلاء المسؤولية: د.جوب هو مجرد منصة تربط بين الباحثين عن عمل وأصحاب العمل. ننصح المتقدمين بإجراء بحث مستقل خاص بهم في أوراق اعتماد صاحب العمل المحتمل.
نحن نحرص على ألا يتم طلب أي مدفوعات مالية من قبل عملائنا، وبالتالي فإننا ننصح بعدم مشاركة أي معلومات شخصية أو متعلقة بالحسابات المصرفية مع أي طرف ثالث. إذا كنت تشك في وقوع أي احتيال أو سوء تصرف، فيرجى التواصل معنا من خلال تعبئة النموذج الموجود على الصفحة اتصل بنا
