Brand Marketing Manager
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5years
15000 - 20000
1 Vacancy
Job Description
Role & Responsibilities
- Take ownership of all digital properties and drive relevant and timely content displays.
- Ideate curate and create content that is engaging and relevant
- Maintain schools websites and social media presence across all digital channels
- Plan marketing campaigns including web SEO/SEM email social media and display advertising
- Measuring and reporting on the performance of all marketing campaigns
- Run inbound and remarketing campaigns and work closely with agency partners to ensure highly optimised and successful campaigns that achieve the SMART goals
- Actively pitch to publishers for media visibility
- Work with videography graphic designers content creators to develop brand assets that generate brand awareness and build equity
- Ensure all materials are in alignment with EtonHouse brand tone and guidelines
- Develop brand collaterals to enhance brand awareness
- Plan and conduct admission events open houses and other events and initiatives to promote the schools.
- Initiate develop and publish campaigns for all tactical promotions e.g. open days offers events etc.
- Identify and build partnerships with local organizations that facilitate the achievement of recruiting goals (i.e. residential compound managers relocation agents consulates chambers of commerce and other organizations).
- Induct train and support Parent Liaison teams to use and optimize the CRM platform
- Use and optimize the marketing automation platform to create successful inbound marketing and tactical campaign and for informed decisionmaking using reports and data analysis.
- Conduct competitor analysis on a regular basis.
- Prepare enrolment reports with an emphasis on performance indicators such as cost per action/lead CLTV conversion rate and funnel analysis.
- Lead the development of strategies and tools that enhance customer engagement
- Support in the resolution of parents feedback and complaints
- Manage and work closely with the Parent Liaison / Admin front line personnel of each school to ensure that the highest standards of professionalism and customer care are adhered to at all times.
- Lead and train the Parent Liaison team to nurture and enhance conversions
- Bachelor degree in Marketing and Communications from a recognized University.
- At least 5 to 6 years of related work experience in a serviceoriented industry with a strong understanding and demonstrated expertise in digital marketing
- Strong fluency of the Arabic language and marketing nuances of the language in Saudi Arabia
- Experience working in an international school environment would be an added advantage.
- Essential to have prior experience in implementing and executing marketing plans from inception to execution.
- Experience leading a team is preferred.
- Possess a collaborative attitude and work well in a teamoriented work environment
- Excellent written and verbal communication skills
- Result oriented and a handson marketer openminded lifelong learner
- Strong organizational skills with the ability to multitask
- Ability to work well under pressure and to tight deadlines
Employment Type
Full Time
