Content creation manager

Overview

Key Responsibilities

• Develop and execute comprehensive content strategies aligned with the companys overall objectives and targeted audience.
• Oversee the creation and publication of highquality content across various digital platforms ensuring brand consistency and relevance.
• Lead and support a team of content creators and specialists providing guidance feedback and mentorship to ensure toptier output.
• Collaborate with crossfunctional teams to ensure content meets marketing branding and SEO objectives.
• Analyze content performance using relevant metrics and adjust strategies to optimize reach engagement and conversion.
• Stay updated on industry trends and best practices to ensure the companys content remains innovative and competitive.
• Manage content calendars and schedules ensuring timely and consistent delivery of content across platforms.
• Develop and manage content budget optimizing resources to achieve maximum impact.
• Ensure content complies with SEO best practices and contributes to the companys search visibility and ranking.
• Implement processes and standards to maintain content quality and adherence to brand guidelines.
• Identify opportunities for new content types and channels keeping the company at the forefront of content innovation.
• Measure and report on the effectiveness of content strategies making datadriven recommendations for improvement.
• Collaborate with design and multimedia teams to create visually appealing and engaging content.
• Stay abreast of technological advancements and software tools to optimize content creation and distribution processes.
• Lead content creation projects and ensure timely delivery within set parameters.

Required Qualifications

• Bachelors degree in Marketing Communications Journalism or related field.
• Proven experience in content creation with a portfolio demonstrating successful content strategies and campaigns.
• Demonstrated leadership skills with the ability to manage and develop a team of content creators.
• Proficiency in SEO optimization and its impact on content visibility and performance.
• Excellent project management abilities including the ability to multitask and prioritize in a dynamic work environment.
• Strong analytical skills to interpret data and extract actionable insights for content optimization.
• Thorough understanding of content marketing principles and best practices.
• Exceptional written and verbal communication skills with a keen eye for detail.
• Ability to adapt to evolving industry trends and adjust content strategies accordingly.
• Proficiency in content management systems analytics tools and other relevant software.
• Experience in visual content creation and design principles is a plus.
• Proven track record of driving business growth through content strategies and campaigns.
• Strong understanding of audience targeting and segmentation to tailor content accordingly.
• Ability to thrive in a collaborative crossfunctional environment fostering strong working relationships.
• Certifications in content marketing SEO or related fields are advantageous.

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