SEO Specialist

Key Responsibilities:

Product Listing Optimization

• Utilize expertise in the Amazon portal to optimize product listings for maximum visibility and sales.
• Conduct keyword research and implement SEO strategies to improve product search rankings.
• Optimize product titles, descriptions, and images to enhance product discoverability and conversion rates.
  

Amazon Advertising Management

• Manage Amazon advertising campaigns to increase product visibility and drive sales.
• Develop and implement advertising strategies, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Monitor campaign performance and optimize ad placements, targeting, and budget allocation for maximum ROI.
  

Search Ranking Improvement

• Implement strategies to improve product search rankings on Amazon.
• Monitor search trends and algorithm updates to stay ahead of the competition and adapt strategies accordingly.
• Work with internal teams to optimize product offerings and enhance search relevance.
  

Competitor Analysis

• Conduct regular analysis of competitor listings, pricing, and advertising strategies.
• Identify opportunities for differentiation and competitive advantage in the Amazon marketplace.
  

Requirements:

Amazon Marketplace Expertise

• Proven experience in utilizing the Amazon portal to optimize product listings and drive sales.
• In-depth knowledge of Amazon's algorithms, search ranking factors, and advertising platforms.
  

Advertising Skills

• Proficiency in managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Experience in developing and executing advertising strategies to achieve business objectives.
  

SEO Knowledge

• Strong understanding of SEO principles and best practices, particularly as they apply to Amazon product listings.
• Ability to conduct keyword research and optimize product content for search visibility.
  

Analytical Skills

• Strong analytical skills with the ability to interpret data and metrics to make informed decisions.
• Experience using analytics tools to track and measure campaign performance.
  

Communication Skills

• Excellent verbal and written communication skills.
• Ability to effectively communicate strategies, insights, and recommendations to internal teams and stakeholders.
  

Preferred Attributes:

E-commerce Experience

• Experience working in e-commerce or retail industries, particularly with a focus on the Amazon marketplace.
• Familiarity with other e-commerce platforms and marketplaces.
  

Creative Thinking

• Creative mindset with the ability to develop innovative strategies to optimize product listings and drive sales.
• Ability to think outside the box and identify new growth opportunities.
  

Adaptability

• Flexibility to adapt to changing marketplace dynamics and algorithm updates.
• Willingness to continuously learn and stay updated on industry trends and best practices.