- Audit the current platform settings and fix issues if any (tracking campaign structures and setup)
- Develop multichannel campaign plans (such as payperclick and social media advertising)
- Create and implement tailored campaigns for target audiences utilising search and display strategies and the client s social media channels
- Analyse and provide a list of bestperforming keywords
- Oversee advertising budgets creative content for ads and performance metrics of target audiences
- Ensure continuous monitoring to optimise campaigns
- Deliver regular progress reports and updates on campaign effectiveness
- Initiate comparative A/B testing to identify the most effective versions of advertisements targeting strategies and other variables
- Deliver an assessment of product performance by merging insights from campaign outcomes with Google Analytics data
Requirements
- Open to working during UK business hours
- Graduate in marketing computing management or equivalent (knowledge of capital markets will be an added advantage)
- 24 years of experience in digital marketing covering digital and social media advertising preferably in media or public relations agencies
- Experience in managing social media accounts for organisations on popular platforms such as LinkedIn YouTube and Meta
- Proficiency in digital advertising including payperclick campaigns
- Experience in campaign performance evaluation using web analytics and other thirdparty tools
- Proficiency in English with robust written and oral skills complemented by a keen eye for detail
- Skilled at functioning efficiently in a brisk and fastmoving team setting
- Ability to establish and sustain productive working partnerships across hierarchical levels
Open to working during UK business hours Graduate in marketing, computing, management or equivalent (knowledge of capital markets will be an added advantage) 2-4 years of experience in digital marketing, covering digital and social media advertising, preferably in media or public relations agencies Experience in managing social media accounts for organisations on popular platforms such as LinkedIn, YouTube and Meta Proficiency in digital advertising, including pay-per-click campaigns Experience in campaign performance evaluation using web analytics and other third-party tools Proficiency in English, with robust written and oral skills, complemented by a keen eye for detail Skilled at functioning efficiently in a brisk and fast-moving team setting Ability to establish and sustain productive working partnerships across hierarchical levels