VP of Sales

Lumiform founded in 2019 is one of the fastestgrowing software startups based in Berlin. We operate globally and over 50000 organizations across 201 countries use our innovative Lumiform platform and this is just the beginning .

We have already secured 8 million in investment are currently in the SeriesA stage and are backed by Germanys Tier 1 SaaS investors Capnamic and 42CAP. Our mission is to unleash the full potential of frontline teams eliminate operational inefficiencies reduce costs and drive a new era of collaboration and automation in frontline teams.

We seek a dynamic VP Sales to optimize our successful inbound funnel of 4000 monthly signups by refining our pipeline structure and segmentation. Your role includes rapidly introducing new sales channels such as outbound and channel sales and spearheading our transition from towards increasing ACVs.

Your approach should be handson directly engaging in sales activities while also applying a strategic mindset to swiftly establish clear efficient structures. You will play a key role in coaching our sales team leveraging your extensive experience in SaaS and handson team leadership.

Reporting directly to the CEO you will be instrumental in aligning our sales strategies with overall company goals. Your expertise will drive sales performance and shape our sales teams development and success.

Tasks

Sales Leadership & Team Management:

• Direct a team of 3 SDRs and 3 Account Executives (doubling in 2024)
• Develop and execute a sales strategy targeting key regions: DACH Western Europe and the US.
• Monitor team and individual performance against quotas.
• Provide regular feedback and coaching sessions to enhance team output.
• Lead recruitment of new sales talent.

Lead by Example / HandsOn Sales Activities:

• Close highvalue accounts and oversee negotiations.
• Test channels yourself.
• Lead in RFP submissions.

Sales Strategic Development:

• Refine the inbound sales process by focusing on the ICP to make it scalable and repeatable.
• Collaborate with marketing customer success and product for aligned strategies.
• Design and launch new channels like an outbound motion or partnerships.
• Offer precise monthly and quarterly sales forecasts.

Sales Team Building Training & Development:

• Recruit hire and onboard new salespeople as needed.
• Equip the team with comprehensive product knowledge.
• Coach the team on Lumiforms USPs for a compelling sales pitch.
• Arrange training to enhance sales and product expertise.

Performance Metrics and Analysis:

• Define key sales KPIs and regularly review them.
• Use data to analyze sales performance and make adjustments as necessary.

Stakeholder Communication & Management:

• Regularly update the CEO board and other stakeholders on sales progress challenges and strategies.
• Participate in board meetings or investor relations as the face of sales.

Requirements

• 8 years experience in sales preferably in a B2B SaaS environment.
• 5 years experience in managing a sales team (AE and SDRs) of at least five people.
• You work together with your team members in our office in Berlin.
• Perfect English and German skills (native speaker level).
• Demonstrated ability to meet or exceed sales quotas.
• Proficient in CRM software preferably Hubspot.
• Exceptional negotiation and closing skills.
• Strong analytical and team management skills.
• Excellent verbal and written communication abilities.

Benefits

• Competitive salary with teamperformancebased bonuses.
• Opportunity to have a main impact on the success of a rapidly growing SaaS company in scaling phase.
• ESOP shares: Option to get an attractive virtual share package.
• Annual learning budget for books courses conferences etc.; some hours per week are reserved for learning new skills.
• You are also welcome to work from our beautiful and bright petfriendly office in the heart of Berlin where we have fresh fruits free drinks good coffee and several cafs and restaurants of almost every origin close by.
• Annual meetup in Berlin for a week (The LumiWeek) with all employees where we have workshops team events drinks delicious food and good talks.
• Urban Sports Club or 50 taxfree benefits in kind.
• Join a team of 15 nationalities (>35 employees) and various backgrounds. We ensure you have regular contact with everybody and are updated on the companys progress.

Join us at our rapidly growing startup where we take pride in achieving doubledigit growth month after month.