CRM Freelancer

We are looking for an experienced Freelancer in the CRM Team to develop lead and deploy new initiatives & activities to help us surp our ambitious goals of improving customer value.

You will:

• Lead several high visibility projects and drive new initiatives together with the team ranging from campaigns automations segmentation data science models & communication channels to new technical initiatives on the CRM front improvements in customer reachability and excelling on the creative front.
• Collaborate closely with other teams in Marketing Product Platform and Business ytics.
• Launch predefined CRM campaigns via the relevant communication channels to different segments of the user base to achieve the desired revenue objectives.
• Work very closely with all CRM Managers to align on the campaigns segmentation and tests.
• Support design implement and track the CRM A/B tests.
• Create test & deploy the required landing pages for the campaigns.
• yse data derive insights and use them to drive the CRM performance forward.

You are:

• Great at ytical ss have a proactive mindset and enjoy ownership & responsibility.
• An expert in multichannel CRM activities (email push inapp web).
• Able to structure yourself and with an eye for detail.
• Are able to understand communicate and drive technical projects with the help of relevant Product Managers and Engineers.
• Comfortable with working autonomously.

You have:

• Many years of indepth experience in CRM including strategic & leadership experience with a focus on revenue generating activities.
• Ideally prior experience of using Emarsys CRM Marketing Cloud especially for the email channel. Experience with other similar tools like Braze Iterable Airship etc. will be considered.
• Good to have: experience in Contentful Tableau ESL (Emarsys Scripting Language).
• Prior experience of doing CRM in a subscription business is a plus.
• Knowledge of GDPR and email optin requirements.
• A track record of finding innovative solutions & approaches.
• A pion for datadriven approach to CRM activities.
• Excellent communication ss in English.

Diversity at Babbel

As part of our ongoing journey towards building a diverse equitable and inclusive company we welcome everyone to apply especially those individuals who are underrepresented in tech. We are a learning company inside and out and we encourage you to apply even if you do not fit all the technical requirements all candidates are essed based on ss qualifications and on our business needs. Please state your pronouns in your application and let us know if youd like to be addressed by a name other than the one appearing on your official doents. If you have a disability or special need feel welcome to inform us so that we can provide you with the proper istance in the application process.

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