Product Manager, Marketing

JOB SUMMARY:

Responsible for the oversight of HCP Digital and Non-Personal Promotional Workstreams in support of a recent product launch in the Emergency Department / EMS space; development of and assistance with preparations to support promotional tactics for soon to be launched line-extensions. All initiatives are being developed with the intended outcome of addressing the opioid overdose crisis in a productive and positive way.

PRIMARY RESPONSIBILITIES:

Collaborate with cross-functional partners to ensure strategic agreement and accomplish complex deliverables (i.e., creative asset development, project prioritization, brand communications, agency management)

Cultivate new approaches to reach HCPs and important partners within a wide array of settings and channels

Responsible for content development and execution including:

o Development of core promotional materials (digital and print assets)

o Oversight of the development of non-personal promotional materials

o Presentation of proposed marketing tactics for approval through the required internal medical, regulatory, and law review processes

o Oversight of outside agencies and other consultants to meet expected project objectives; maintain accountability of project scope, timelines, and budget

o Monitoring of products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities; make recommendations and develop tactics to respond to threats and opportunities

o Performance of other duties as requested or required

EDUCATION AND EXPERIENCE REQUIREMENTS:

o Bachelor's Degree required

o 3+ years of pharmaceutical marketing or related experience in US

NECESSARY KNOWLEDGE, SKILLS, AND ABILITIES:

Knowledge of pharmaceutical legal, promotional compliance, and medical review processes

Demonstrated analytical and problem-solving abilities

Agency management skills (i.e., project planning)