Marketing and Operations

Ensure maximum exposure of the ifm brand, products, applications and solutions within the technical publishing arena, both online and offline.

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Keep always in mind the sales goals of the group, and ensure activities support this.

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Feel and be responsible for the level of coverage (column inches) achieved both good and bad.

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Responsibility for ascertaining the amount of coverage (press cutting)

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Coordination of all written articles, responsibility for tone of voice used by any ifm employee / contractor

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Responsible for photography production where necessary

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Provide continuous feedback on results / activities

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Responsible for budget control and optimizing coverage / spend

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Raising paperwork, orders & coding invoices

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Sourcing feature lists from journals

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Sourcing potential new journals / websites

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Sending PR info to all relevant contacts on mailing list

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Update PR list (by category)