Develop annual PR strategies and calendar /plans in-consultation with CMO & alignment of senior EVP
ACT as the primary point of contact & spokesperson for all related PR matters with relevant stakeholders
Identifies and selects best in class suppliers and external agencies to ensure the impeccable execution and timely implementation of the company's PR Plans
Identifying leading print and electronic newspapers & working closely to ensure ongoing coverage that is in line with PR annual plans
Build a strong network of media partners
Increase B.TECH corporate and Brand awareness through different PR levers
Identifying & soliciting the best and most relevant events /sponsorship companies that are in line with BTECH’S PR strategies & following through the execution of all events in coordination /closely working with brand marketing retail and commercial
Full responsibility of developing corporate material -like annual company Video, corporate websites, PR material -like photography and infographics etc.
Participate in preparing media campaigns on the pages of magazines, newspapers, social media and branches, following up their implementation, customer reactions and public opinion and analyzing them to take the necessary corrective and preventive measures in order to improve BTECH’S corporate and brand image
Manages and takes full ownership BTECH’S active and intensive social responsibility and coordinates with civil /GOV Bodies, society institutions various ways of cooperation to implement appropriate activities for the company towards the community to cement our social conscious and BTECH as a good citizen “ making good by giving back to the community
Share ongoing assessment & periodic Reviews on the effectiveness of our PR effort and approve a report on the events, occasions, activities, press to assess the return and the interest that pervades the company.
Job Requirements
Arts, Graphics Department, or Applied Arts, Advertising Department
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