Organizing and maintaining sales collateral for access by reps
Sales forecasting for goal setting, using past data and indicators
Managing sales representative compensation plans and incentives
Defining sales territories
Managing technical tools and platforms, including CRMs (customer relationship management platforms such as Salesforce), often in collaboration with IT
Handling lead generation and booking appointments
Training staff in products, market, and processes for sales excellence
Developing “go to market” models for products and campaigns
Increasing reps' efficiency with leads, transactions, and time management
Hiring and onboarding employees and mentoring current ones
Defining and refining structured sales processes for efficiency
Defining sales process steps to improve conversions, shorten sales cycles, and maximize wins
Playing a key role in sales and operations planning (S&OP), a process where executives continuously align diverse functions in an organization
Interpreting analytics and research for the company’s understanding
Using internal data, along with market and competitor research, to help drive sales strategy and “hit the numbers”
Using “big data,” complex data sets requiring sophisticated analysis, for advanced interpretation and predictive analytics to drive strategy and actions
Having a sales ops leader serve as a “chief of staff” to the revenue/sales leader
Having a sales ops department as a “center of excellence,” operating at the forefront of strategic leadership and decision making
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