Marketing Analyst
Marketing Analyst
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1 Vacancy
Job Description
Job Title: Marketing Analyst
Job Location: 17725 Katy Fwy Houston TX 77094
This role is not eligible for visa sponsorship.
Job Overview:
Your role is a key member of the Regional & Local Marketing Team which is responsible for working sidebyside with Christian Brothers Automotive (CBA) franchisees to drive leads to and build awareness for their CBA stores. As a Marketing Analyst you will play a crucial role in collecting maintaining and analyzing marketing data while ultimately identifying channel effectiveness uncovering new opportunities and making recommendations to optimize strategies to 1 drive more leads and 2 keep our brand experience and awareness ahead of competitors.
You will use qualitative and quantitative data to assess our position and identify the projected value and volume of marketing initiatives being considered and deployed at the local and regional levels.
This role will involve using analytics tools including the latest in AI technologies employing statistical models and synthesizing guest sentiment. We are looking for a hardworking serviceminded individual who is a selfstarter with curiosity enthusiasm and integrity. Ideal candidates will thrive working in a fastpaced environment.
Your responsibilities include but are not limited to the following:
- Establish key routine marketing reports that will be utilized internally and with franchise owners
- Provide data insights on campaigns identify key metrics and recommend scalable improvements
- Collaborate across the Regional & Local Marketing Team and the Marketing Department as a whole to maintain continuity of measurement across various channels and vendor partners
- Create and/or enhance data feeds from a variety of software and systems to unify all marketing data within our business intelligence tool Domo
- Utilize business intelligence tools to build ongoing reporting for National Regional and Local marketing channels and benchmark measurement
- Implement use of the latest AI tools to enhance productivity while providing individualized comprehensive analysis at micro and macro levels
- Regularly present findings to the Director of Regional & Local Marketing Regional & Local Marketing Team and Marketing Leadership Team
- Maintain reporting and alerts on marketing budgets reconciling against results to ensure efficient use of resources
- Build new reporting to measure the guest journey linking relevant analytics tools and data feeds together to measure acquisition costs ROI and guest lifetime value
- Advise on new opportunities and marketing software
- Perform competitive analysis and market research to develop effective marketing strategies
Qualifications :
Education and Experience Minimum Requirements
Education:
Bachelors degree in Business Administration Marketing Statistics or Math and/or equivalent years of relevant work experience
Experience:
- 57 years of experience in a statistical or data analyst position Marketingrelated analyst experience is strongly preferred
- Proficiency in data analysis tools such as Power BI Tableau Domo etc. Must be able to use analyze and report from these systems as needed.
- Solid Excel knowledge of formulas pivot tables and analysis.
- Strong foundation in SQL programming including querying and data manipulation. Java and or Python are a plus.
- Experience with statistical analysis
- Experience with data management and APIs working with development teams to standup new data feeds
- Proven examples of utilizing AI within the business setting specifically around marketing analytics
- Solid understanding of general marketing best practices and relevant measurement techniques
- Prior experience analyzing and optimizing marketing initiatives to drive customer leads
Knowledge Skills & Abilities:
- Upbeat takes initiative dependable takes pride in work and works well within a team
- The qualified candidate will be detailoriented and able to handle multiple projects simultaneously
- Servant leadership consistently looking for ways to improve the team workflow and environment
- Excellent consultative interpersonal and communication skills
- Strong analytical skills
- Experience handling big data is a plus
- Ability to be strategic; a creative thinker and problem solver
- Excellent presentation communication and collaboration skills
- Proven influential abilities
Physical Requirements:
- Occasionally bending twisting and turning.
- Sitting for extended periods of time.
- Occasionally lift and/or move up to 25 pounds.
- Physical effort requiring manual dexterity is required including paperwork calculators
computers and phone usage - Standard business dress is required from time to time; neat and appropriate attire is always
required
Workplace Environment:
- This role will be located at the Home Office headquarters in Houston TX.
- A great workplace culture that has won repeated Top Workplace accolades by the Houston Chronicle.
- Open office layout to promote collaboration conversation and teamwork.
- Options to work remote/home on Mondays and Fridays.
- Some travel may be required (less than 10.
- Working beyond standard hours as the need arises
Additional Information :
Base Salary: Competitive and commensurate with experience.
All of your information will be kept confidential according to EEO guidelines. Christian Brothers Automotive is an Equal Opportunity Employer. CBAC maintains At will employment practices.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
