Media Director

What Would You Do The Specifics.

• Develop and execute integrated media strategies to drive brand awareness and engagement.
• Oversee media planning and buying across traditional channels ensuring alignment with broader marketing objectives.
• Partner with internal teams including marketing merchandising and creative to ensure cohesive and integrated campaigns.
• Collaborate closely with digital and social media teams to ensure seamless crosschannel integration.
• Manage media budgets forecasts and resource allocation to maximize ROI.
• Build and maintain strong relationships with media vendors and agency partners.
• Negotiate and manage contracts with media partners securing favorable terms and pricing.
• Analyze media performance data and campaign results providing actionable insights to optimize campaigns.
• Present regular performance reports highlighting key metrics trends and recommendations to senior management.
• Lead mentor and develop a manager of performance marketing fostering a culture of collaboration and continuous learning.
• Manage the Digital Marketing Manager who oversees paid search paid social media and affiliate network strategies.
• Evaluate needs of the media team to ensure full coverage for all media channels.
• Provide guidance and professional development opportunities to ensure team growth and effectiveness.
• Stay abreast of media industry trends innovations and best practices.
• Identify and recommend new approaches to effectively reach and engage target audiences.

Qualifications :

Work Experience

• 10 years of experience in media planning and buying with a proven track record of driving results and maximizing ROI. (Required)
• 3 years in a leadership role. (Required)

Education

• Four year college degree or equivalent experience. in marketing advertising business or a related field. (Required)
• Masters Degree (Preferred)

Additional Skills

• Excellent leadership and team management capabilities. (Required)
• Strong negotiation and contract management skills. (Required)
• Exceptional analytical and problemsolving abilities. (Required)
• Effective communication and presentation skills. (Required)
• Ability to thrive in a fastpaced collaborative environment. (Required)

Additional Information :

Taking Care of our People!
We understand the importance of financial health and security and because of that we provide competitive compensation to all Associates. We also offer a comprehensive benefits package including health and dental insurance 401k retirement savings with company match flex spending account paid personal time off paid company holidays parental leave employee eyewear discount and much much more. At National Vision we strive to deliver opportunities for professional growth and longterm career fulfillment. We provide training programs access to educational courses and pride ourselves on the everincreasing amount of promotions from within.

#LISH1

We are an equal opportunity employer.  We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin genetic information disability veteran status and other legally protected characteristics.

Remote Work :

No

Employment Type :

Fulltime