Senior Product Marketing Manager -
Senior Product Marketing Manager -
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Salary Not Disclosed
1 Vacancy
Job Description
Candywriter is a leading mobile game studio located in Miami Florida and part of the Stillfront Group. We have been developing niche gaming experiences for our players since the companys founding in 2006. Our collaborative team of developers designers and storytellers pushes the boundaries of interactive entertainment by creating games that are as fun as they are impactful.
Over 100 million players in our popular life simulation game BitLife experience the thrilling journey from birth to death making choices that shape their characters destiny. Players simulate a characters entire life making decisions that range from the mundane to the extraordinary. From choosing schools and careers to navigating relationships and unexpected life events every choice impacts the characters happiness health and success. With its blend of humor drama and realism BitLife offers an unparalleled life simulation experience that has captivated a global audience.
As a Senior Product Marketing Manageryou will execute and optimize our product marketing strategies and marketing activations for our flagship mobile game BitLife.To boost the performance of our game to the next level you will focus on implementing user acquisition initiatives and retention campaigns through both traditional and innovative channels.
YOUR TASKS
Product Market Fit:
- Analyze player behavior needs and motivations through data analytics user research and community feedback
- Implement usercentric strategies across product and marketing initiatives
- Define and segment core and potential target audiences
- Conduct market research and competitive analysis to identify growth opportunities
- Develop product positioning and brand narratives
- Support product development through testing and validation phases
GoToMarket Strategy:
- Design comprehensive marketing strategies integrating product and UA elements
- Craft and execute gotomarket plans focusing on organic growth through marketing activations
- Establish marketing budgets and success metrics for activation campaigns
Marketing Activations:
- Drive user acquisition and retention through diverse marketing channels
- Create and manage organic growth initiatives including events influencer partnerships community programs and referral systems
- Lead PR social media partnerships and innovative marketing channels
Product Performance:
- Optimize user acquisition funnel in collaboration with UA ASO and creative teams
- Manage promotional content and events in app stores
- Secure featuring opportunities and seasonal promotions
- Coordinate creative assets across all marketing channels including UA influencer campaigns PR and traditional media
YOUR BACKSTORY
- Proven track record in product marketing and marketing activations
- Several years of professional experience in gaming/entertainment industry a passion for gaming across all genres
- A completed Bachelors degree or MBA in marketing or related field
- Strong analytical skills and deep understanding of mobile gaming metrics
- Outstanding leadership abilities and crossfunctional collaboration
SOUNDS GREAT MORE REASONS TO JOIN US
- Hybrid work model: Join us at our modern office in Miami Florida or work remotely
- Competitive salary and comprehensive benefits package
- Flexible working hours and a supportive collaborative work environment
- Opportunity to work with a talented team of professionals and make a significant impact on a globally recognized product
Employment Type
Remote
Company Industry
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
