Develop original content ideas based on target audience interests industry trends and marketing goals. This can involve writing articles scripts or designing visuals.
Responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online.
Publish and distribute content across appropriate channels company websites social media platforms email newsletters.
Monitor audience engagement metrics and respond to audience feedback and inquiries in engaging with followers and foster a sense of community around the brand.
Maintain a content calendar to plan and organize content creation and distribution schedules. Ensure timely delivery of content and alignment with marketing campaigns and events.
Stay updated on industry trends competitor activities and emerging content formats and technologies; incorporate new ideas and innovations into content strategy as appropriate.
Work closely with other team members such as marketers and subject matter experts to brainstorm ideas gather feedback and ensure content meets objectives and standards.
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