Content Capability Manager

Joining AbbVie means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients lives. At AbbVie we conduct groundbreaking science on a global scale every day. AbbVie Canada is one of the Best Workplaces in Canada.

When choosing your career path choose to be remarkable.

AbbVies mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on peoples lives across several key therapeutic areas: immunology oncology neuroscience vision care virology womens health and gastroenterology in addition to products and services across its Allergan Aesthetics portfolio.

About the Role

As the Content Manager you will play a critical role in assessing developing and embedding content creation capabilities to support the companys Omnichannel Digital Transformation. You will drive the adoption of key standards in content planning production and deployment ensuring seamless integration across channels. This role ensures that teams have the right tools processes and training to create highquality compliant and customercentric content efficiently.

You will collaborate with crossfunctional teamsincluding Marketing Medical Regulatory Customer Excellence and BTS (IT)to enhance content creation approval governance and distribution. You will be instrumental in enhancing content workflows and production efficiencies while driving the adoption of best practices in omnichannel content activation.

Why Join Us

This is an exciting opportunity to shape the future of digital content capabilities in a leading pharmaceutical company. You will drive transformation initiatives that enhance HCP engagement streamline content operations and maximize digital impact. If you are passionate about digital innovation and omnichannel strategy we encourage you to apply.

Key Responsibilities

Content Creation Capability Building

• Develop and execute the local capabilitybuilding roadmap to enhance digital content maturity across the organization.
• Act as local Subject Matter expert on local content capabilities; communicating and training as tools are enhanced.
• Collaborate with local and global cross functional teams to:

• Assess current local digital content capabilities identifying gaps and opportunities for improvement.
• Define and implement digital content frameworks guidelines and governance models to ensure efficiency compliance and scalability.
• Evolve towards a content fitforchannel standard optimized for various delivery platforms and.is seamlessly integrated across customer touchpoints.

Content Standards Operations & Process Optimization

• Define and implement content standards templates and guidelines to ensure brand consistency with key message mapping compliance and quality across digital and nondigital formats.
• Inform and implement a scalable modular content approach including automation and content reuse strategies to improve efficiency and personalization of omnichannel engagement.
• Lead the adoption of content management and approval systems (e.g Veeva Vault) digital asset management (DAM) and other tools that enhance content automation tagging and performance tracking.
• Partner with cross functional teams to streamline content production processes optimize endtoend content workflows reducing inefficiencies in briefing production review and distribution ensuring faster timetomarket while maintaining compliance.

Content Performance Measurement & Continuous Improvement

• Contribute in defining KPIs and measurement frameworks to track content production efficiency.
• Utilize data analytics and insights to propose recommendations to improve content effectiveness customer engagement and ROI.
• Collaborate with OCM team to test and optimize content performance across channels leveraging analytics to drive improvements.
• Stay ahead of emerging trends in digital content AI and omnichannel marketing to drive continuous innovation.

Qualifications :

Qualifications & Experience

• 35 years of experience in digital content management omnichannel marketing or content strategy in the pharmaceutical or healthcare industry.
• Strong understanding of Canadian pharmaceutical content compliance (MLR regulatory requirements).
• Experience with content management systems (CMS) digital asset management (DAM) and AIdriven content tools.
• Knowledge of SEO content tagging personalization and modular content approaches.
• Ability to translate complex digital concepts into practical communication/training programs for business teams.
• Strong project management and stakeholder engagement skills.

Preferred

• Experience in Omnichannel Digital Transformation projects.
• Familiarity with customer journey mapping and datadriven content personalization.
• Knowledge of Salesforce Marketing Cloud Veeva Vault or other pharmaspecific platforms.

AbbVie strives to provide a French working environment for its employees in Quebec. Although as part of its francization program has taken all reasonable steps to avoid imposing the following requirement advanced amount of knowledge of English / Fluency in English is an essential requirement for the position of Content Manager including but not limited to for the following reasons:

1. English speaking employees outside the province of Quebec.
2. English speaking clients outside the province of Quebec.
3. Anglophone region outside the province of Quebec.

AbbVie is an equal opportunity employer and encourages women Aboriginal people persons with disabilities and members of visible minorities to apply.

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.  It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.

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