Assistant Digital Marketing Manager

We are looking for an Assistant Digital Marketing to join our Digital Marketing team to manage and support digital campaign execution for our event shows in Malaysia.

You will be beading and executing digital marketing campaigns for specific events / products e.g. within a Informa Markets portfolio

IM Malaysia would like to invite suitable candidates to apply for the above position. In this role the ideal candidate will possess wellrounded experience and skills in direct marketing digital marketing and other form of promotion and communication for B2B Events

If you have a passion for digital marketing and events IM Malaysia provides an opportunity to further develop your skills and careering emerging ASEAN markets

You will play an important role to:

• Develop digital  and performance marketing strategies and take lead to implement the marketing campaigns to promote the trade shows
• Partner with sales project and marketing team to work out effective marketing campaigns to engage audiences and undertake campaign planning and execution for multichannel and cross device marketing by proposition to deliver campaign metrics
• Translate marketing strategies into practical campaign execution metrics including acquisition targets customer engagement and retention targets brand awareness and new proposition development and other innovation goals
• Develop of new initiatives to engage with established and new audience segments and support the growth of both existing and new brands in the event portfolio
• Develop content strategy with wider marketing and related teams (e.g. Creative) to define specific content customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
• Manage processes and platforms to ensure appropriate visibility and tracking of multichannel conversion and channel attribution
• Leverage in depth audience understanding to better target/ personalise marketing content that resonate with audiences at the right time
• Manage budgets for specific campaigns and optimises spend according to metrics
• Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results experiences and performance

Qualifications :

• Bachelors Degree in Business Communications or Marketing discipline or equivalent years of practical relevant experience
• Min 4 years and above of experience in leading/ executing B2B marketing campaigns including organic and paid campaigns for projects/ events/ products
• Experience in performance marketing is an advantage
• Effective knowledge and experience in web channel social media web analytics emails marketing system database management system
• Excellent verbal and written communications skills
• Creative mindset towards designing and content creation
• Possess a knack for multitasking and take pride in flawless work
• Dynamic team player and strong leadership

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders access to health apps and more
• Recognition for great work with global awards and kudos programmes 
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Fulltime