B2B Field Marketing Manager APJ
B2B Field Marketing Manager APJ
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Job Description
Join the team redefining how the world experiences design.
Hey gday mabuhay kia ora hallo vtejte!
Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and coworking spaces in Brisbane Perth and Adelaide. But you have choice in where and how you work we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What youd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.
At the moment this role is focused on:
- Develop and execute field marketing strategies that align with company goals and drive demand generation in lockstep with Asia Pacific Regional Sales leadership.
- Analyze local market trends customer insights and competitive landscape to inform regional marketing plans.
- Define the Field Marketing strategy and calendar for the APJ region.
- Plan and manage regional marketing campaigns including events webinars executive experiences and regional accountbased marketing (ABM) initiatives in collaboration with the central marketing team.
- Optimize marketing campaigns based on performance data to ensure high ROI and continuous improvement.
- Ensure consistency in Canvas enterprise messaging positioning and branding across all regional activities
- Lead the research planning and execution of regional events assisting the global experiential team in executing trade shows and conferences to generate leads and build relationships with key prospects.
- Oversee event logistics from budgeting and vendor management to postevent analysis and followup.
- Work with the global Experiential team to execute event branding and creative activations.
- Collaborate with the Partner and Alliances organization on strategic sponsorships and gotomarket execution plans at partner events.
- Analyze the effectiveness of field marketing campaigns and report regularly on progress against company and campaign goals.
- Use datadriven insights to continuously refine and optimize regional marketing strategies.
Youre probably a match if
- Minimum of 8 years of handson experience in B2B SaaS organizations especially those with a salesled gotomarket strategy.
- Experience in marketing tools like Splash Salesforce BI reporting tools whiteboarding etc. Previous Canva experience is a plus!
- Proven success in managing field marketing programs and relationships with large enterprise sales organizations
- Strong project management time management and execution skills
- Embodies strong organizational skills ability to anticipate the needs of sales
- Ability to maintain an optimistic approachable and selfstarter attitude
- Skilled at managing a budget optimizing investments and reporting on results to stakeholders.
- Partnered with creative and content teams to ideate optimize and develop creatives relevant to Enterprise audiences across multiple markets.
- Worked in crossfunctional matrix structures contributing to the execution of integrated campaigns or field marketing.
- Strong desire to execute drive impact and demonstrate urgency with projects big and small.
- Thrive in a fastchanging environment and with multiple teams relying on you.
- Happy to be handson no task is too small or too big.
- Have exceptional organization and communication skills.
About the team
Canvas Business Customer Marketing Group has a big mission to grow engage and retain Canva users across the funnel and stages of their lifecycle. Our success is in scaling our marketing efforts globally to drive sustainable revenue and user growth by moving users down the funnel.
Were looking for a seasoned B2B Field Marketer to join our Global B2B Marketing team working closely alongside some of the top marketers in the world. Youll be part of the team tasked with building interest in Canva as an allinone workplace design tool and creating demand for our new Canva Enterprise product. We are responsible for acquiring adopting and expanding workplace teams onto Canva.
As part of the team you will manage our regional field marketing strategy for EMEA to capture qualified leads and drive revenue. You will work crossfunctionally to help the GTM team meet their goals identify new growth levers and optimize to achieve goals.
Whats in it for you
Achieving our crazy big goals motivates us to work hard and we do but youll experience lots of moments of magic connectivity and fun woven throughout life at Canva too. We also offer a range of benefits to set you up for every success in and outside of work.
Heres a taste of whats on offer:
- Equity packages we want our success to be yours too
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing social connection office setup & more
- Flexible leave options that empower you to be a force for good take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
Other stuff to know
We make hiring decisions based on your experience skills and passion as well as how you can enhance Canva and our culture. When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above we still want to hear from you!
Please note that interviews are conducted virtually.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
