Social Media Executive
Social Media Executive
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
FILINVEST COMPANY: CRIMSON RESORT & SPA MACTAN
JOB SUMARRY:
In accordance with the policies procedure and standards of Chroma Hospitality Inc. and Crimson Resort & Spa Mactan under the direct supervision of the Area Director of PR and Marketing Communications the Social Media Executive implements the resorts digital initiatives resort and restaurant promotions establish partnership with complementing brands and facilitate events programs to promote the offers of the hotel. Focus on key areas such as Content Creation and Social Media Management Resort Spa Sports & Leisure and Restaurant Promotions Brand Partnership Online Reputation Management and Administration
JOB DESCRIPTION:
Content Creation and Social Media Management
- Establish and manage all social media handles of the resort and the restaurants
- Create content for all handles that align with brand guidelines and tone of voice
- Create social media campaigns contests engagement activities to increase followers/reach and generate revenue
- Assist in implementation of the F&B marketing plan in social channels and digital platforms
Restaurant Promotion
- Assist in planning and execution of restaurant promotions to achieve target revenue and covers
- Liaise with DoFB F&B Asst. Promotions Manager Chefs and Restaurant Mangers to implement marketing calendar to create adhoc promotions and offers
- Create human interest activities and programs to promote restaurants
- Communicate in a timely manner all F&B marketing initiatives and promotions
Digital and Brand Reputation
- Maintain up to date information for all resort and restaurant online profiles not limited to website social pages listing etc.
- Maintain portfolio and digital assets library
- Manage social listening tools to control and manage online reputation
- Maintain strong brand presence though alignment of all brand profiles to brand guidelines and tov
Brand Partnership
- Assist in establishing beneficial partnership to elevate brand experience
- Establish collaboration tieup partnership
- Create database of thirdparty merchants and brands with potential partnership opportunity for events and promotions
- Establish relationship with event organizers producers and suppliers for potential business and event collaboration
- Maintain up to date list and establish relationship with entertainment production groups talent management
Administration
- Prepares monthly initiative reports and social media analytics reports
- Maintain up to date database of network contacts
- Establish and maintain database for email marketing for F&B promos and events
- Monitor competitor promotions/offers
- Maintain documentation of all programs promotions and events
Employment Type
Full Time
